FOR IMMEDIATE RELEASE | NEW YORK, NY — APRIL 2026

New York City, April 2026 — Gettit, the privacy-first dating app launching this spring, is announcing a pricing model that breaks every convention in the industry: no free tier, no ad-supported base, and no features held hostage behind a paywall. Just one honest subscription starting at $0.99 per month — and a 7-day free trial so you can decide for yourself.

Why Gettit Has No Free Tier

Every major dating app offers a free tier. And every major dating app has found a way to make that free tier miserable enough to push you toward paying.

Tinder’s free version limits swipes, hides who liked you, and charges $29.99/month for Gold just to see matches you’ve already made. Bumble’s free experience buries connections behind a 24-hour expiration timer. Grindr’s free tier is ad-supported — and those ads have included third-party trackers that, according to a 2021 Norwegian Data Protection Authority ruling, were sharing sensitive user data including HIV status and precise location with advertisers. Hinge calls itself “designed to be deleted” while charging $34.99/month for Preferred — a tier that unlocks seeing who’s already liked you. OkCupid’s free tier hides who liked your profile entirely.

The pattern is consistent: free tiers exist to manufacture frustration, not to provide value. Users are the product, not the customer. Ad revenue and upsell anxiety drive the business model.

Gettit refuses this model entirely.

“We looked at the free tier on every competitor and asked: what is this actually for? The honest answer is that it’s a conversion funnel dressed up as generosity. You’re not a user on those apps — you’re an asset being monetized. We’d rather charge you $0.99 and treat you like a customer.”

— Jax Sterling, CEO & Co-Founder, Gettit

What $0.99/Month Gets You on Gettit

Gettit’s Base subscription is $0.99/month (or $9.99/year — effectively one month free). Every feature that matters for connection is included. Nothing that belongs in a base dating experience is held back.

Discovery

Real-time proximity grid — 200 nearby profiles, sorted by distance with zero algorithmic manipulation
Who’s Out Tonight — see who’s actually available to meet up right now, not just online
Dealbreaker hard filters — age, distance, lifestyle, relationship goals — applied server-side
Map view — see nearby users on an interactive neighborhood map

Profiles

14+ profile fields including pronouns, relationship goals, HIV status, and lifestyle fields
Up to 5 profile photos with fullscreen carousel
Response Rate Badge — see how likely someone is to reply before you message them
Selfie verification badge — every user confirmed as a real person via identity verification

Matching

Sparks — unlimited mutual matching, no swipe caps, no daily limits
SparkInbox — dedicated inbox for received Sparks with Spark Back or Message options
Mutual match celebration animation

Messaging

Full-featured messaging: text, images, GIFs, reactions, quoted replies, mentions, threads
Link previews and mark-as-read
Real-time typing indicators and online presence
Send Location with safety confirmation modal
Swipe-to-filter conversation list: Online Now, Favorites, Sparked, Unread

Privacy & Safety

Neighborhood-level location fuzzing — your exact address is never visible
Online status, distance, and read receipt controls — all user-controlled and server-enforced
Full reporting system with standardized violation categories
Blocking with bidirectional enforcement
GDPR data export and CCPA opt-out

✨ BETA OFFER: Sign up at gettit.app/beta and receive 6 months of Gettit Plus — completely free. Offer available for a limited time during the NYC launch window.

The Competitor Pricing Problem: What You Actually Get for Free

Here is what the free tier of every major competitor actually delivers — and what it withholds:

Platform	Free Tier	What’s Hidden
Tinder	Swipe-capped, no reverse swipes	$29.99/mo Gold just to see existing matches
Bumble	Connections expire in 24h	SuperSwipes and profile visibility controls locked
Hinge	See who liked you as blurred silhouettes	$34.99/mo Preferred to see actual faces
Grindr	Ad-supported with documented data sharing	Location and HIV status shared with advertisers (2021 fine)
Scruff	Limited search filters	Advanced match settings locked behind Pro
Gettit	$0.99/mo — everything included	No ads. No data selling. No features withheld.

“Tinder charges you $30 a month to see people who already said yes to you. That’s not a premium feature — that’s a hostage situation. At Gettit, your matches are yours. Always. That’s not even a paid feature. It’s just how dating apps should work.”

— Jax Sterling, CEO & Co-Founder, Gettit

What Gettit Plus Adds — For $11 More

Gettit Base at $0.99/month is the full Gettit experience. But for users who want additional power features, Gettit Plus at $9.99/month layers on:

Read receipts — see when your messages have been read
Incognito Mode — appear offline and completely hidden from the grid
Who Viewed Me — a full log of everyone who visited your profile
Video Intro — add a short video to your profile
Disappearing messages — auto-delete conversations after a set time
Delete sent messages — retract any message at any time
Conversation search — full text search across all your chats
Unlimited photos — no cap on profile photos
Unlimited grid profiles — browse beyond the 200-profile Base limit

Upcoming Plus features include AI Icebreaker Suggestions (profile-aware conversation starters), Profile Boost (30-minute grid priority), and Message Translation for multilingual connections.

💳 PRICING SUMMARY: Gettit Base: $0.99/mo or $9.99/yr (7-day free trial). Gettit Plus: $9.99/mo or $99.99/yr (7-day free trial). Beta users: 6 months Plus free.

The Business Logic: Why Honest Pricing Builds a Better App

The free-tier model has a structural problem that affects every app built on it: the incentive to frustrate free users conflicts directly with the incentive to build a good product. When revenue depends on converting frustrated free users into paying subscribers, every product decision becomes a calculation about friction.

Should we show who liked you? Only if we can charge for it. Should we let people search without limits? Only if we can take it away. Should we reduce ghosting? Not if ghosting drives re-engagement.

Gettit’s business model inverts this. Revenue comes from subscribers who stay because the product is genuinely good — not from users who pay to escape a deliberately degraded experience.

“When your business depends on users being frustrated, you build frustration into the product. We don’t want frustrated users — we want people who met someone great and tell their friends. That only happens if the product actually works. The $0.99 is the price of us being on your side.”

— Jax Sterling, CEO & Co-Founder, Gettit

Gettit also does not sell user data, does not serve ads, and does not share personal information — including sensitive fields like HIV status or relationship goals — with third parties. These commitments are only sustainable with a subscription revenue model. The free-tier ad model requires monetizing personal information. Gettit’s model does not.

No Ads. No Data Selling. No Exceptions.

Every free-tier dating app is, at some level, an advertising platform. Grindr’s documented data sharing with advertisers — ruled illegal under GDPR by Norwegian authorities in 2021 — is the most extreme case. But the structural pressure exists across the industry: free users have to be monetized somehow.

Gettit’s privacy commitments are possible because they don’t conflict with its revenue model. When the subscription fee covers costs, there is no financial incentive to sell data, no need for ad targeting, and no reason to compromise user privacy for a third-party payout.

No ads — ever, on any tier
No data selling — your information is never shared with advertisers or data brokers
No third-party trackers embedded in the app
GDPR data export available to all users
CCPA opt-out available to all users
Consent logging — every privacy decision timestamped server-side

The 7-Day Free Trial: Try Everything, Decide With Full Information

Gettit has no free tier — but every subscription begins with a 7-day free trial. Full access. No feature restrictions. No bait-and-switch. You see exactly what you’re paying for before you pay for it.

For the beta launch period, Gettit is offering an even more generous trial: sign up at gettit.app/beta and receive 6 months of Gettit Plus completely free. No credit card required. This offer is available for a limited time.

About Gettit

Gettit is a privacy-first dating app for everyone, built for real connections in real time. Launching in New York City in April 2026, Gettit offers a subscription-based model with no free tier, no ads, and no data selling — starting at $0.99/month with a 7-day free trial. Features include real-time proximity discovery, selfie verification, Response Rate Badges, Who’s Out Tonight availability signals, neighborhood-level location fuzzing, and a full-featured messaging platform. Learn more at gettit.app.

PRESS CONTACT Gettit, Inc. | press@gettit.app | gettit.app New York City, NY | April 2026

Gettit Has No Free Tier — And That's Exactly Why It's the Best $0.99 You'll Spend on Dating