For Immediate Release
Gettit Is Launching in New York City First — And the Architecture Explains Why It Had to Be NYC
March 19, 2026
FOR IMMEDIATE RELEASE | March 20, 2026 | NEW YORK, NY
New York City, March 2026 — Gettit announces its April 2026 NYC-first launch and explains why that isn’t just a marketing decision: the app’s proximity-based grid, geohash architecture, and real-time availability features are specifically optimized for the density, pace, and social dynamics of New York City.
Proximity-First Dating Only Works in Dense Cities
Most dating apps treat location as a filter — you set a distance radius and the algorithm shows you people within it, ranked by engagement score, photo quality, or subscription tier. Distance is an afterthought.
Gettit’s grid is sorted by distance as its primary and only ranking signal. The person closest to you appears first. The app is built on the premise that proximity matters — that the ability to say “I’m free right now, come find me” only works when “right now” and “nearby” overlap.
In New York City, thousands of potential matches exist within a half-mile radius at any given moment. The proximity system — running through edge servers with near-zero latency — returns a real-time grid reflecting who is actually, physically near you right now. In a low-density market, that grid might show ten profiles. In Midtown Manhattan on a Tuesday evening, it shows hundreds.
“Every feature we built assumes density. The grid, the Who’s Out Tonight layer, the real-time presence indicators — they all get more useful the more people are around you. New York City isn’t just our first market. It’s the market the app was designed for.”
— Jax Sterling, CEO & Co-Founder, Gettit
The NYC User: Privacy-Aware, Mobile-First, Done With the Status Quo
New York City has the highest concentration of Gettit’s target demographic: adults 21–38, mobile-first, socially active, and deeply frustrated with the existing dating app landscape. NYC users have cycled through the disappointments faster than anywhere else.
They’re also the most privacy-aware urban dating population in the country — the same density that makes NYC a great dating market also makes location precision a genuine safety concern. Gettit’s neighborhood-level location fuzzing was designed with exactly this tension in mind.
Why Not Launch in Multiple Cities Simultaneously?
Gettit is a proximity and real-time availability app. It only works when there are enough users in a given area to populate the grid meaningfully. A multi-city simultaneous launch would spread the initial user base thin — producing grids in Chicago, LA, and Austin that show five profiles within a mile, rather than a dense, active grid in a single city.
The NYC-first strategy concentrates early adopters geographically, maximizing grid density, validating real-time availability mechanics under real urban conditions, and building the social proof needed for expansion. The beta offer — 6 months of Gettit Plus free — is deliberately generous because early NYC users are the founding community.
The Expansion Roadmap
After NYC, Gettit’s expansion will target cities with similar characteristics: high density, high smartphone penetration, a large 21–38 demographic, and dating app fatigue. London, Chicago, Los Angeles, and San Francisco are the natural second tier — each following the same concentrated launch model.
“Dating apps usually launch everywhere at once and are nowhere in particular. We’re launching one city, doing it properly, and building something people in that city actually talk about. NYC is the test. If it works here, it works anywhere.”
— Jax Sterling, CEO & Co-Founder, Gettit
Sign Up for the Beta → gettit.app/beta Get 6 months of Gettit Plus FREE with beta signup. No credit card required.
About Gettit
Gettit is a privacy-first dating app for everyone, built for real connections in real time. Launching in New York City in April 2026, Gettit combines neighborhood-level location fuzzing, identity verification, selfie verification, and zero algorithmic feeds to create a dating experience that puts people first. Learn more at gettit.app.
PRESS CONTACT Gettit, Inc. | press@gettit.app | gettit.app New York City, NY | March 2026